Marketing Help for Locally Owned, Small Business Owners and Service Providers

Emily J. Wiegert | The Back Pocket CMO

hello@thebackpocketcmo.com

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    • Home
    • Marketing Help
      • Marketing Services
      • Law Firm Marketing
      • Fractional CMO
    • Resources
    • FAQ
    • Notes
      • Reviews
      • Case Studies
      • Portfolio
      • About
      • Blog
      • Marketing Philosophy
      • Speaking
      • Featured UpCity Article
    • Contact
Emily J. Wiegert | The Back Pocket CMO

hello@thebackpocketcmo.com

  • Home
  • Marketing Help
    • Marketing Services
    • Law Firm Marketing
    • Fractional CMO
  • Resources
  • FAQ
  • Notes
    • Reviews
    • Case Studies
    • Portfolio
    • About
    • Blog
    • Marketing Philosophy
    • Speaking
    • Featured UpCity Article
  • Contact

Solo & Small Law Firm Marketing Help

Improve Your Qualified Leads

Marketing Help Specifically Designed for

  • Independent / Solo Law Practices
  • Small Law Practices (up to 50 practicing attorneys)
  • Lawyers who want to Build a Personal Brand

Let's Get Started >>> Schedule a Free Consultation

Your Marketing Help Awaits

Legal Branding for Established Firms, Personal / Professionals, and Firm Start-Ups

Legal Branding for Established Firms, Personal / Professionals, and Firm Start-Ups

Legal Branding for Established Firms, Personal / Professionals, and Firm Start-Ups

HIGH-IMPACT LAW FIRM BRANDING


This is for your firm if you're 

trying to figure out...

How can I make my Law Firm Brand stand out to my clients?


You have a great name, a great logo, great legal services, excellent client service, but no one seems to be connecting with it. 


You're not alone!


INCLUDES


Three - 1 Hour Consultation Sessions


In these three consultation sessions we’ll work together to make sure you have a clear vision for your law brand, and it has the right messaging to resonate with your target market and ideal client.


BRANDING DELIVERABLES


Three - 1 Hour Consultation Sessions

  1. Firm Background, Client Goals, Financial Goals, and Firm Goals
  2. Internal Brand & Messaging Work
  3. Brand Strategy Review


  • 12 Month Firm Brand Strategy
  • 1 - Quarter Firm Brand Marketing Plan
  • 1 - 30-60-90 Firm Brand Awareness Marketing Campaign
  • Voxer Support for 1 month after last session


$1,897


$400 DEPOSIT REQUIRED

to Schedule 1st of Your Three Consultations


Usually Takes 5-6 Weeks to Complete the Entire Process


NEED IT FASTER?

Scroll Down to See our Quick Start VIP Packages.

I Want a Stand-Out Brand!

Branding and Marketing Strategy, Plans, & Campaigns For One Year

Legal Branding for Established Firms, Personal / Professionals, and Firm Start-Ups

Legal Branding for Established Firms, Personal / Professionals, and Firm Start-Ups

A Year's Worth of High-Impact Law Firm Branding and Law Services Marketing Designed Specifically for You and Your Firm's Goals.


 EVERYTHING in High-Impact Law Firm Branding

AND

EVERYTHING in High-Impact Law Firm Marketing


with the following additional deliverables


ADDITIONAL BRANDING DELIVERABLES

  • 3 - Quarter Firm Brand Marketing Plans
  • 3 - 30-60-90 Firm Brand Awareness Marketing Campaigns


ADDITIONAL MARKETING DELIVERABLES

  • 3 - Quarter Services Marketing Plans
  • 2 - 30-60-90 Services Marketing Campaigns


$3,997


$800 DEPOSIT REQUIRED

to Schedule 1st of Your Eight Consultations


Usually Takes 14-16 Weeks to Complete the Entire Process


Need it faster? Scroll down to see the Quick Start - VIP Packages

I'm Ready. Let's Do It!

Marketing for Established Law Firms, Personal or Professional Brands and Start-Ups

Legal Branding for Established Firms, Personal / Professionals, and Firm Start-Ups

Marketing for Established Law Firms, Personal or Professional Brands and Start-Ups

HIGH-IMPACT LAW FIRM MARKETING


This is for your firm if...

You are ready for High Impact marketing strategy, plans, and campaigns that are based on your goals, your brand values, and your target market.


Let's create a law firm marketing solution that makes your efforts relevant and impactful to your ideal customer!


Let's get qualified clients in your door.


INCLUDES


Five - 1 Hour Consultation Sessions


 In these 5 Sessions we’ll create a marketing plan that will move your service based law business forward and target your ideal clients where they are.


MARKETING DELIVERABLES


Five - 1 Hour Consultation Sessions

  1. Firm Background and Goals
  2. Internal Brand Work Per Individual Service Provided
  3. Messaging Work Per Individual Service Provided
  4. Goals and KPIs
  5. Marketing Strategy Review


  • 12 Month Law Firm Services Marketing Strategy
  • 1 - Quarter Law Firm Services Marketing Plan
  • 2 - 30-60-90 Law Firm Service Marketing Campaigns
  • Voxer support for 2 months after last session


$2,497


$500 DEPOSIT REQUIRED

to Schedule 1st of Your Five Consultations


Usually Takes 8-10 Weeks to Complete the Entire Process


NEED IT FASTER?

Scroll Down to See our Quick Start VIP Packages.

I'm Ready for High Impact Marketing!

Quick Start - VIP Branding 48-Hour Turn-Around

Quick Start - VIP Branding & Marketing 4-Day Turn Around

Marketing for Established Law Firms, Personal or Professional Brands and Start-Ups

HIGH-IMPACT LAW FIRM BRANDING

IN 48 HOURS


Simply everything in our standard law firm branding service but in DAYS INSTEAD OF WEEKS without skimping on quality or details.


INCLUDES


One - 1.5 Hour Initial Consultation

We'll Discuss:

  1. Firm Background, Client Goals, Financial Goals, and Firm Goals
  2. Internal Brand & Messaging Work
  3. Brand Strategy



OPTION #1 - No Logo Needed

  • 12 Month Firm Brand Strategy
  • 1 - Quarter Firm Brand Marketing Plan
  • 1 - 30-60-90 Firm Brand Awareness Marketing Campaign
  • Voxer Support for 1 month after last session


$5,597


$550 DEPOSIT REQUIRED

to Schedule Your Initial Consultation


~~~~~~~~~~~~~~~~~


OPTION #2 - Logo Needed

  • Logo Package and Brand Guide
  • 12 Month Firm Brand Strategy
  • 1 - Quarter Firm Brand Marketing Plan
  • 1 - 30-60-90 Firm Brand Awareness Marketing Campaign
  • Voxer Support for 1 month after last session


$6,297


$620 DEPOSIT REQUIRED

to Schedule Your Initial Consultation


During that consultation we will schedule your two days.  I'll pull together everything and send it to you at the end of the second day. 


Time:

1 - 1.5 Hour Consultation

2 Back to Back - 8 Hour Days


On those 8 hour days I'll be working only for you and your firm. I'll need for the decision maker to be available via phone, zoom, or other communication method to ensure that if questions come up, they'll be answered.

Quick Start VIP Branding

Quick Start - VIP Marketing 48-Hour Turn-Around

Quick Start - VIP Branding & Marketing 4-Day Turn Around

Quick Start - VIP Branding & Marketing 4-Day Turn Around

HIGH-IMPACT LAW FIRM BRANDING

IN 48 HOURS


Simply everything in our standard law firm marketing service but in DAYS INSTEAD OF WEEKS without skimping on quality or details.


INCLUDES


One - 1.5 Hour Initial Consultation

We'll Discuss:

  1. Firm Background and Goals
  2. Internal Brand Work Per Individual Service Provided
  3. Messaging Work Per Individual Service Provided
  4. Goals and KPIs
  5. Marketing Strategy Review



  • 12 Month Law Firm Services Marketing Strategy
  • 1 - Quarter Law Firm Services Marketing Plan
  • 2 - 30-60-90 Law Firm Service Marketing Campaigns
  • Voxer support for 2 months after last session


$6,897


$680 DEPOSIT REQUIRED

to Schedule Your Initial Consultation


During that consultation we will schedule your two days.  I'll pull together everything and send it to you at the end of the second day. 


Time:

1 - 1.5 Hour Consultation

2 Back to Back - 8 Hour Days


On those 8 hour days I'll be working only for you and your firm. I'll need for the decision maker to be available via phone, zoom, or other communication method to ensure that if questions come up, they'll be answered.

Quick Start VIP Marketing

Quick Start - VIP Branding & Marketing 4-Day Turn Around

Quick Start - VIP Branding & Marketing 4-Day Turn Around

Quick Start - VIP Branding & Marketing 4-Day Turn Around

A Year's Worth of High-Impact Law Firm Branding and Law Services Marketing Designed Specifically for You and Your Firm's Goals.


 EVERYTHING in High-Impact Law Firm Branding - Quick Start VIP 

AND

EVERYTHING in High-Impact Law Firm Marketing - Quick Start VIP


Both in DAYS INSTEAD OF WEEKS without skimping on quality or details.


with the following additional deliverables


ADDITIONAL BRANDING DELIVERABLES

  • 3 - Quarter Firm Brand Marketing Plans
  • 3 - 30-60-90 Firm Brand Awareness Marketing Campaigns


ADDITIONAL MARKETING DELIVERABLES

  • 3 - Quarter Services Marketing Plans
  • 2 - 30-60-90 Services Marketing Campaigns


$11,197 - Without Logo Package

$11,897 - With Logo Package


$1,000 DEPOSIT REQUIRED

to Schedule Your Initial Consultation


During that consultation we will schedule your two days.  I'll pull together everything and send it to you at the end of the second day. 


Time:

1 - 2 Hour Consultation

2  Back to Back - 8 Hour Days

2 - 8 Hour Days Scheduled the Following Week


On those 8 hour days I'll be working only for you and your firm. I'll need for the decision maker to be available via phone, zoom, or other communication method to ensure that if questions come up, they'll be answered.

Quick Start VIP Everything

Free Consultation

Free Consultation

Free Consultation

One - 50 Minute Consultation


Let me "look under the hood" of your firm.



This is a prime opportunity to have a chat so I can get to know you, your firm, and your needs. 


You'll get some actionable tips during the consultation that you can execute immediately to improve your brand or market exposure.


At the end of the conversation I will suggest the next steps to take to work together.


FREE

Schedule a Free Consultation

Custom Legal Marketing Services Available

Get the exact marketing services you need for your law firm

Solo and Small Law Firms have specific marketing needs that go beyond a standard business. You have guidelines you must follow and standards you must meet. I understand those requirements.


Let's get a custom plan together for your firm.

Let's Get a Custom Plan Together

How Can a Marketing Consultant Help?

Done With You Service

Integrated Marketing Communication: Branding, Marketing, and Publicity/PR

Experienced Marketing Professional

Because you're an integral part of the marketing process, you'll be actively involved at every stage of the strategy and planning process and will have complete control over marketing plan execution and analysis.

Experienced Marketing Professional

Integrated Marketing Communication: Branding, Marketing, and Publicity/PR

Experienced Marketing Professional

You have the experience of a marketing professional supporting you and your marketing endeavors... guiding you along the way and answering questions as they arise as you move your business forward.

Integrated Marketing Communication: Branding, Marketing, and Publicity/PR

Integrated Marketing Communication: Branding, Marketing, and Publicity/PR

Integrated Marketing Communication: Branding, Marketing, and Publicity/PR

You will have the most robust and comprehensive marketing strategies to reach your ideal client AND stay top-of-mind through your execution of paid and free marketing because we use the marketing trifecta to develop your custom strategy and plans.

Custom Designed Strategies and Plans

Open Communication with Your Marketing Consultant

Integrated Marketing Communication: Branding, Marketing, and Publicity/PR

You can rest assured that your unique marketing needs are being met because every plan is custom designed to meet the needs of your business.

Open Communication with Your Marketing Consultant

Open Communication with Your Marketing Consultant

Open Communication with Your Marketing Consultant

Depending on the package you select you will have your scheduled weekly sessions and Voxer support for an extended time after your sessions end which means that even as you begin to execute your marketing strategy and plans, you have the support you need to make sure you're hitting your goals.

Easy to Understand and Execute Deliverables

Open Communication with Your Marketing Consultant

Open Communication with Your Marketing Consultant

Depending on the package, you'll recieve a marketing strategic plan and a 90-Day marketing plan with personalized tactics and calendar for execution by you or your team which means that you have the resources at your fingertips to create effective marketing that will resonate with your potential clients and will help you meet your short-term and long-term business goals.

What does your simplified marketing process look like?

Right Now

High-Impact Branding & Marketing Solutions

Why Isn't My Marketing Working?

You feel...

Overwhelmed 

Frustrated

Confused

Aggravated

Defeated

You've lost time and money following marketing strategies the gurus suggested

Learn more

Why Isn't My Marketing Working?

High-Impact Branding & Marketing Solutions

Why Isn't My Marketing Working?

Diagnostic Consultation

Feel Seen & Supported

Diagnose the Main Issues

Get Immediate Help

Real Practical Advice

Clear Instructions to Implement Your Revised Marketing Campaigns

Learn more

High-Impact Branding & Marketing Solutions

High-Impact Branding & Marketing Solutions

High-Impact Branding & Marketing Solutions

Tailor-Made Help

Feel Empowered & In Control

Customized to Meet Your Needs

Implement Best Practices

Long & Short-Term Strategy

Foundational Goal Setting

Clear and Realistic Marketing Campaigns

Learn more

When Should You Hire a Marketing Consultant?

Deciding between doing all the marketing your self and hiring a marketing consultant can be a challenge. However, when you know for certain you want to be an integral part of the marketing process through execution and analysis,

a Marketing Consultant may be your best option.

Schedule a Free Consultation to Work with Me!

Marketing Consultant Services Can Help You When...

You're Concerned About the Economy

Strategic marketing during a recession or economic-downturn can actually improve your market position. As other businesses close their doors, you can rest assured with a 1:1 Marketing Consulting Package you can improve your brand awareness and market share. You will see qualified leads come through YOUR doors.

You Want to Move Your Business Forward as Fast as Possible

1:1 Marketing Consulting Packages give you the tools you need to get your marketing going so you can see results quickly. After the initial consultation, a strategy is developed along with a 90-Day Marketing Plan to meet your specific goals.

You Don't Want To Feel Sleezy or Salesy in Your Marketing Efforts.

Using our philosophy of Market Differently™, you'll learn how to market authentically, ethically, and honestly to your ideal client or customer and know they are ready for your services, programs, and products when they inquire.

You Need More & Consistent Qualified Leads

Because you are managing your own marketing, you have more control over the quantity of quality of leads that come to you. When you have more leads coming in, you have the benefit of choosing the best clients and customers for your business. This enables you to better predict your month to month revenue and serve your clients and customers at a higher quality level than before.

Marketing Feels Overwhelming

Marketing can be overwhelming even to the most experienced marketers because there are so many options and possibilities. Working with us 1:1 through a Marketing Consulting Package, together, we'll create a custom plan and explain the strategy, plan, and tactics so that you don't have to have a marketing degree to understand how they will benefit you and your business. We'll also explain the steps you need to take to execute the plan. We use integrated marketing communication when developing the strategies, plans, and tactics that will work best for your business. It is more than just Google and Facebook ads. We will work with you helping you every step of the way... planning, execution, evaluation and data analysis, and tweaking so that you have the accountability and support you need to effectively market your business.

You Want to Focus on Clients

By contracting a Marketing Consultant, you are getting the assistance you need to get the strategy and planning off of your plate. You'll also get tips and tricks to streamline your day to day marketing efforts which will allow you more time to serve your clients and customers, improving your relationships with them to gain more repeat business and referrals.

Your Marketing Efforts Seem Ineffective

There is nothing more frustrating than paying for Facebook or Google ads and seeing minimal results or posting consistently for days and weeks on social media to barely have anyone contact us. Purchasing a 1:1Marketing Consulting Package, together you will be able to figure out where the disconnect is between your current marketing efforts and your potential clients and customers. You'll be able to see if it is a branding or messaging issue or if your marketing efforts are just not targeted at your ideal customer. This information will your consultant to create a more effective marketing strategy that will reach your ideal clients and get you the results you want... giving you more time with your clients and customers and drawing in more qualified leads.

Your Branding and Messaging Doesn't Resonate with Clients

Using 1:1 marketing Consulting, the consultant can help you write more effective messaging so that when your ideal client sees your ad or post it will make an impression and you will stay top-of-mind as a solution to their problem.

You Want to Explore PR/Publicity Opportunities

Public Relations is one of the most remarkable parts of Branding and Marketing. With the right strategies most PR and Publicity strategies are FREE and can help round out your Marketing strategy to improve your reach while maintaining your budget. A Marketing Consultant will help you determine what Publicity/PR strategies are right for your business.

You Don't Have the Time to do ALL of the Marketing Planning, but You Know You Need to

You've been doing the marketing for your business for a while now, and you realize that you need more time  to spend on activities that move your business forward. Hiring a Marketing Consultant to take care of the Marketing Strategy and Planning for your business can free up some time to allow you to focus on things like clients, growth/expansion, or even your personal life... family, friends, and more.

You Know You Need to Do More Marketing

Referrals are your biggest lead generator, but what happens when the leads slow down? Having an effective marketing strategy and plan in place running in the background gives you the power to assess which leads are best for you so you have more control over the clients you take.

You Know You Need Marketing Help, but You Don't Know What Help You Need

A 1:1 Marketing Consulting Package will help you evaluate where you are and where you want to go so that the right strategy and plan is created to move your business forward using the best and most effective and relevant tools.

Sign ME Up for a Free Consultation! >>>

What does it take to have effective marketing?

Strong Messaging

Strong Messaging

Strong Messaging

Knowing exactly who your clients are, where they hang-out, and how to communicate with them.

Clear Goals

Strong Messaging

Strong Messaging

Discerning the best metrics and soft data to use to determine success is a must.

I'm Ready To Get Started!

Solid Strategy

Strong Messaging

Solid Strategy

Establishing a clear plan starting with year-long strategy, a quarterly plan, and monthly campaigns.

In Their Own Words

 It was clear Emily knew what she was talking about out of the gate. I got the strategies, plans, and campaigns I needed to start my business' marketing off on the right foot. Each session built on the last, which made each new strategy and tactic easy to follow and understand. 


-Matthew B.

Small Business Owner

 Collaborating with The Back Pocket CMO has been nothing but amazing. Her flexibility and professionalism are unparalleled. 


- Dianne K. 

Corporate Client

& Entrepreneur

 Emily completed digital marketing services and content development for my law firm. Her assessment and marketing help was spot on, and the small-business marketing strategy she provided was easy to execute. 


- Ron D.

Attorney

 Emily is very professional and excellent in her work. I was extremely pleased with the process as well as my logo she designed. I will definitely be working with her more in the future! 

HIGHLY RECOMMENDED!


- Dale F.

Entrepreneur  & 

Local Coffee Shop Owner

See More Reviews and Case Studies

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