Marketing Help for Locally Owned, Small Business Owners and Service Providers
Marketing Help for Locally Owned, Small Business Owners and Service Providers
Coaches, course creators, and a myriad of other service providers all wear multiple hats to keep their business running with them there or not. A Fractional CMO will allow you the time freedom to choose how you want to serve your current and future clients.
With Fractional CMOs you get the benefits of a CMO without the CMO costs and HR benefits associated with hiring a Full-Time CMO.
As a Fractional CMO for your business I will address all of the marketing issues, planning, and implementation for your organization.
In subscription packages, you'll receive
* A number of dedicated hours a week to your business (48 Weeks a Year)
* Brand and Marketing Diagnostic
* Internal Brand Development and Year-long Strategy, Plans, and Campaigns
* Marketing Development with Year-long Strategy, Plans, and Campaigns for Top 3 Service Areas
* Coordinate and/or Execute Website Updates
* Planning and Execution on One Social Media Platform
* Blog Writing and Posting 1x Per Month
* Campaign Implementation
* Publicity/PR Services as the need arises (up to 2 a month)
* Monthly Marketing Data Analysis and Strategy/Plan/Campaign Progress Brief Including KPI and ROI Analysis
* At least one conference call/zoom a month to discuss business and marketing priorities
If you are interested in working together to support you and/or your service based business' marketing efforts, let's talk.
If we both feel this is a good fit after the conversation, I will send a contract over for an initial 6-month subscription commitment with every month thereafter - as month-to-month. If you decide to stop at any time, you will be subject to any increase in fees and a new 6-Month subscription commitment contract.
BASE MONTHLY SUBSCRIPTION FEES
Monthly Subscriptions for 2-Hour CMO Starts at $800/month.
Monthly Subscriptions for 4-Hour CMO Starts at $1,500/month.
Monthly Subscriptions for 8-Hour CMO Starts at $2,900/month.
Monthly Subscriptions for 12-Hour CMO Starts at $4,200/month.
Base Monthly fees will increase with a contracted increased number of:
* Blog Posts per Month
* Social Media Platforms Planned and Executed per Month
* Website Updates per Month
* Brand and/or Marketing Campaigns Running per Month
* Publicity/PR Services Needed per Month
GENERAL PROCESS
Hiring a Fractional CMO for your Boutique or Product-Based Business will enable you to focus on all other areas of your business.
With Fractional CMOs you get the benefits of a CMO without the CMO costs and HR benefits associated with hiring a Full-Time CMO.
As a Fractional CMO for your business I will address all of the marketing issues, planning, and implementation for your organization.
In subscription packages, you'll receive
* A number of dedicated hours a week to your business (48 Weeks a Year)
* Brand and Marketing Diagnostic
* Internal Brand Development and Year-long Strategy, Plans, and Campaigns
* Marketing Development with Year-long Strategy, Plans, and Campaigns for Top 3 Product Areas
* Coordinate and/or Execute Website Updates
* Planning and Execution on One Social Media Platform
* Blog Writing and Posting 1x Per Month
* Campaign Implementation
* Publicity/PR Services as the need arises (up to 2 a month)
* Monthly Marketing Data Analysis and Strategy/Plan/Campaign Progress Brief Including KPI and ROI Analysis
* At least one conference call/zoom a month to discuss business and marketing priorities
If you are interested in working together to support you and/or your product based or boutique business' marketing efforts, let's talk.
If we both feel this is a good fit after the conversation, I will send a contract over for an initial 6-month subscription commitment with every month thereafter - as month-to-month. If you decide to stop at any time, you will be subject to any increase in fees and a new 6-Month subscription commitment contract.
BASE MONTHLY SUBSCRIPTION FEES
Monthly Subscriptions for 2-Hour CMO Starts at $900/month.
Monthly Subscriptions for 4-Hour CMO Starts at $1,700/month.
Monthly Subscriptions for 8-Hour CMO Starts at $3,200/month.
Monthly Subscriptions for 12-Hour CMO Starts at $4,700/month.
Base Monthly fees will increase with a contracted increased number of:
* Blog Posts per Month
* Social Media Platforms Planned and Executed per Month
* Website Updates per Month
* Brand and/or Marketing Campaigns Running per Month
* Publicity/PR Services Needed per Month
GENERAL PROCESS
A Fractional CMO will allow you to do what you are paid to do... serve your clients without worrying about how you'll get more.
With Fractional CMOs you get the benefits of a CMO without the CMO costs and HR benefits associated with hiring a Full-Time CMO.
As a Fractional CMO for your business I will address all of the marketing issues, planning, and implementation for your organization.
In this subscription package, you'll receive
* Dedicated number of hours a week to your firm or practice (48 Weeks a Year)
* Brand and Marketing Diagnostic
* Internal Brand Development and Year-long Strategy, Plans, and Campaigns
* Marketing Development with Year-long Strategy, Plans, and Campaigns for Top 3 Practice Areas
* Coordinate and/or Execute Website Updates
* Planning and Execution on One Social Media Platform
* Blog Writing and Posting 1x Per Month
* Campaign Implementation
* Publicity/PR Services as the need arises (up to 2 a month)
* Monthly Marketing Data Analysis and Strategy/Plan/Campaign Progress Brief Including KPI and ROI Analysis
* At least one conference call/zoom a month to discuss business and marketing priorities
If you are interested in working together to support you and/or your practice's marketing efforts, let's talk.
If we both feel this is a good fit after the conversation, I will send a contract over for an initial 6-month subscription commitment with every month thereafter - as month-to-month. If you decide to stop at any time, you will be subject to any increase in fees and a new 6-Month subscription commitment contract.
BASE MONTHLY SUBSCRIPTION FEES
Monthly Subscriptions for 2-Hour CMO Starts at $1,000/month.
Monthly Subscriptions for 4-Hour CMO Starts at $1,900/month.
Monthly Subscriptions for 8-Hour CMO Starts at $3,600/month.
Monthly Subscriptions for 12-Hour CMO Starts at $5,200/month.
Base Monthly fees will increase with a contracted increased number of:
* Blog Posts per Month
* Social Media Platforms Planned and Executed per Month
* Website Updates per Month
* Brand and/or Marketing Campaigns Running per Month
* Publicity/PR Services Needed per Month
GENERAL PROCESS
Fractional CMOs get it done. A quality Fractional CMO works with you and becomes invested in your business. FCMOs work hard to make you and your business a success by doing everything possible to get you leads that convert to sales.
You have the experience of a marketing professional supporting you and your marketing endeavors... guiding you along the way and answering questions as they arise as you move your business forward.
You will have the most robust and comprehensive marketing strategies to reach your ideal client AND stay top-of-mind through your execution of paid and free marketing because I use the marketing trifecta to develop your custom strategy and plans.
You can rest assured that your unique marketing needs are being met because every plan is custom designed to meet the needs of your business.
Depending on the deliverables outlined in your contract, you'll receive a brand strategy, brand campaigns, marketing strategic plan, quarterly marketing plans, and product or service marketing campaigns in addition to robust research and implementation. You will have the resources at your fingertips to create effective marketing when you are ready to hire full-time that will resonate with your potential clients and customers and will help you meet your short-term and long-term business goals.
Depending on your business needs, you will have your scheduled monthly sessions and Voxer support. So you and your FCMO can contact each other with questions or concerns.
Deciding to hire someone to help with your marketing can be a challenge. However, when you price out all of the programs and people you have working on your marketing for you, the time you lose working on your marketing, or your frustration with trying to figure out marketing on your own, a FRACTIONAL CMO can help.
Strategic marketing during a recession or economic-downturn can actually improve your market position. As other businesses close their doors, you can rest assured with a Fractional CMO Subscription you can improve your brand awareness and market share. You will see qualified leads come through YOUR doors.
Fractional CMOs can give you the tools you need to get your marketing going so you can see results quickly. After the initial consultation, a strategy is developed along with a 90-Day Marketing Plan to meet your specific goals.
Using our philosophy of Market Differently, you'll learn how to market authentically, ethically, and honestly to your ideal client or customer and know they are ready for your services, programs, and products when they inquire.
Because you are managing your own marketing, you have more control over the quantity of quality of leads that come to you. When you have more leads coming in, you have the benefit of choosing the best clients and customers for your business. This enables you to better predict your month to month revenue and serve your clients and customers at a higher quality level than before.
Marketing can be overwhelming even to the most experienced marketers because there are so many options and possibilities. We use integrated marketing communication when developing the strategies, plans, and tactics that will work best for your business. It is more than just Google and Facebook ads. We will work with you creating plans, delivering the execution, providing evaluation and data analysis, and tweaking so that you have the accountability and support you need to effectively market your business.
By contracting with a Fractional CMO, you are getting the assistance you need to get the strategy and planning and execution and analysis off of your plate. You'll also get a raving fan who will support your business like it were their own.
There is nothing more frustrating than paying for Facebook or Google ads and seeing minimal results or posting consistently for days and weeks on social media to barely have anyone contact us. When contracting with a Fractional CMO, together you will be able to figure out where the disconnect is between your current marketing efforts and your potential clients and customers. You'll be able to see if it is a branding or messaging issue or if your marketing efforts are just not targeted at your ideal customer. This information will allow your FCMO to create a more effective marketing strategy that will reach your ideal clients and get you the results you want... giving you more time with your clients and customers and drawing in more qualified leads.
Using a Fractional CMO can help you write more effective messaging so that when your ideal client sees your ad or post it will make an impression, and you will stay top-of-mind as a solution to their problem.
Public Relations is one of the most remarkable parts of Branding and Marketing. With the right strategies most PR and Publicity strategies are FREE and can help round out your Marketing strategy to improve your reach while maintaining your budget. A Marketing Consultant will help you determine what Publicity/PR strategies are right for your business.
You've been doing the marketing for your business for a while now, and you realize that you need more time to spend on activities that move your business forward. Hiring a Fractional CMO to take care of the Marketing Strategy and Planning for your business can free up some time to allow you to focus on things like clients, growth/expansion, or even your personal life... family, friends, and more.
Referrals are your biggest lead generator, but what happens when the leads slow down? Having an effective marketing strategy and plan in place running in the background gives you the power to assess which leads are best for you so you have more control over the clients you take.
Hiring a Fractional CMO will help you evaluate where you are and where you want to go so that the right strategy and plan is created to move your business forward using the best and most effective and relevant tools.
Knowing exactly who your clients are, where they hang-out, and how to communicate with them.
Discerning the best metrics and soft data to use to determine success is a must.
Establishing a clear plan starting with year-long strategy, a quarterly plan, and monthly campaigns.
It was clear Emily knew what she was talking about out of the gate. I got the strategies, plans, and campaigns I needed to start my business' marketing off on the right foot. Each session built on the last, which made each new strategy and tactic easy to follow and understand.
-Matthew B.
Small Business Owner
Collaborating with The Back Pocket CMO has been nothing but amazing. Her flexibility and professionalism are unparalleled.
- Dianne K.
Corporate Client
& Entrepreneur
Emily completed digital marketing services and content development for my law firm. Her assessment and marketing help was spot on, and the small-business marketing strategy she provided was easy to execute.
- Ron D.
Attorney
Emily is very professional and excellent in her work. I was extremely pleased with the process as well as my logo she designed. I will definitely be working with her more in the future!
HIGHLY RECOMMENDED!
- Dale F.
Entrepreneur &
Local Coffee Shop Owner
You feel...
Overwhelmed
Frustrated
Confused
Aggravated
Defeated
You've lost time and money following marketing strategies the gurus suggested
Diagnostic Consultation
Feel Seen & Supported
Diagnose the Main Issues
Get Immediate Help
Real Practical Advice
Clear Instructions to Implement Your Revised Marketing Campaigns
Tailor-Made Help
Feel Empowered & In Control
Customized to Meet Your Needs
Implement Best Practices
Long & Short-Term Strategy
Foundational Goal Setting
Clear and Realistic Marketing Campaigns
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