An integrated marketing communication strategy pulls from three different areas of business communication to create a seamless and cohesive overarching marketing strategy.
What this means for you, our client, is that the most effective elements of traditional and digital marketing, branding, and public relations (including publicity) are all used to create a strategy that enables you to connect with your ideal clients on every level of their customer journey.
Consultations start at $297 for one diagnostic/troubleshooting session. Visit our Marketing Journey page to learn more.
This is a big question. We have positioned The Back Pocket CMO™ to be the champion of solo-firms and small to medium firms, business owners, entrepreneurs, professionals, personal brands, and nonprofits. We offer big business branding for growing business budgets.
Starting prices are listed on the site for many of the different programs and services we offer.
There are no surprise charges. Everything is presented and itemized in the proposal/contract.
Visit our RESOURCES page to find workbooks, challenges, and presentations that give you a glimpse into how we serve our clients.
We do everything we can to mitigate the inherent risk that is woven into marketing tactics by getting to know your business, goals, ideal customer/client, and the current state of the consumer market.
We have a 100% money-back guarantee that you will receive everything that is contracted to be delivered.
Group Consulting Packages (Market Differently™ Marketing Group Collaborative) do not have refunds due to the nature of the program and access you are granted the minute you've paid. If you sign up for a payment plan, you are required to pay the entire fee once access is granted to the platforms.
Due to the nature of marketing, branding, publicity/PR, sales, and all of the external variables introduced throughout the process and execution of marketing plans and strategies, we cannot guarantee results; however, we do guarantee that the agreed upon strategy, plan, and campaigns will be delivered and if contracted, will be executed.
Consulting/coaching cannot be refunded and may not be rescheduled if cancelled less than 24 hours in advance of the meeting. Refunds are not given for no-show appointments, appointments missed due to illness or emergency, or technical difficulties. In all cases, the consultation or coaching session will be rescheduled at the earliest, most convenient date for both parties.
Because graphic design work requires feedback along the way, there are no refunds on design work.
Yes! We sure do! We make sure to stay on top of the ABA's professionalism and marketing/advertising standards and requirements as well as the State Bar of Georgia's rules/guidelines. If we ever serve attorneys outside of Georgia, we will do our research so we can be informed of your specific needs. With this said, we have all posts approved by an approved leader or owner at the law firm we represent to ensure all posts are meeting the guidelines you specifically want to follow.