Marketing Help for Locally Owned, Small Business Owners
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SparkleBerry Ink
Public Relations & Media
Client: Mandy G.
The client needed to establish a press/media relations strategy where she could be found by bloggers, podcasters, and newscasters for interviews. She had no media or PR experience.
Solution
Working with the client, we established a PR/Marketing plan specifically for organic growth using local media outlets. Together we established her Media/PR page on her website. During this time she brokered a deal with Michael's, and press releases were written and distributed to local and national media outlets (TV, Radio, and Print).
Results
The client received multiple opportunities to appear on podcasts and to be interviewed by local business publications. She was pleased with this response as most media outlets were only covering Covid-19 and its impacts.