Marketing Help for Locally Owned, Small Business Owners
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Northwestern Mutual | Goodwin, Wright
Social Media Graphic Design and Identity Management
Client: Head of Marketing
The client was struggling with creating unified, branded posts for their Facebook, Instagram, and LinkedIn profiles. Even though there was a corporate brand guide, their colors and style were inconsistent. The client also had several ideas for social media campaigns.
Solution
A variety of social media templates and campaigns were designed that the whole marketing team could use to create a unified look on their social media platforms. The design was contemporary and tailored... a combination that immediately notifies the follower it is an NM|GW post before they even see the name.
After evaluating the purpose of each campaign, a long-term plan for implementation and campaign development was developed. Graphic design and posting were both executed.
Results
The client reported that there is a significant increase in engagement on all social media platforms on the posts that use the unified branded templates and campaigns.
"It was clear from the beginning that Emily knew exactly what we needed. Her design process is simple and effective and ensures a quality product that meets my needs every time."
- NM|GW
