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Northwestern Mutual | Goodwin, Wright

Social Media Graphic Design and Identity Management

Client: Head of Marketing


The client was struggling with creating unified, branded posts for their Facebook, Instagram, and LinkedIn profiles. Even though there was a corporate brand guide, their colors and style were inconsistent. The client also had several ideas for social media campaigns.

Solution

A variety of social media templates and campaigns were designed that the whole marketing team could use to create a unified look on their social media platforms. The design was contemporary and tailored... a combination that immediately notifies the follower it is an NM|GW post before they even see the name.


After evaluating the purpose of each campaign, a long-term plan for implementation and campaign development was developed. Graphic design and posting were both executed.

Results

The client reported that there is a significant increase in engagement on all social media platforms on the posts that use the unified branded templates and campaigns.

SCHEDULE A CONSULTATION

"It was clear from the beginning that Emily knew exactly what we needed. Her design process is simple and effective and ensures a quality product that meets my needs every time."


- NM|GW

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