Marketing Help for Locally Owned, Small Business Owners
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Central Georgia Gymnastics Academy (CGGA)
Rebranding & Identity Developement
Client: The Milks Family
The clients were purchasing a dying gymnastics studio and needed to rebrand it. They wanted to move away from the original brand to reflect their values.
Solution
After developing a new logo that represented who the Milks are as a family as well as attracting their target market, a new tag line was necessary. This tagline embraced their beliefs. With their input, an aggressive social media plan for Facebook was created that focused on organic reach. Together we also developed "team" or "athletic" branding to sell to parents and students in the form of phone holders and car decals.
Results
The owner reported a 27% increase in registrations immediately after the rebrand and a steady (on average) 10% monthly class enrollment increase during the first quarter.
"Knowing we could count on Emily to keep our brand on target and ensure the logos we wanted were in the community was a blessing."
Lisa Milks, Owner - CGGA
