Client: The Milks Family
The clients were purchasing a dying gymnastics studio and needed to rebrand it. They wanted to move away from the original brand to reflect their values.
After developing a new logo that represented who the Milks are as a family as well as attracting their target market, a new tag line was necessary. This tagline embraced their beliefs. With their input, an aggressive social media plan for Facebook was created that focused on organic reach. Together we also developed "team" or "athletic" branding to sell to parents and students in the form of phone holders and car decals.
The owner reported a 27% increase in registrations immediately after the rebrand and a steady (on average) 10% monthly class enrollment increase during the first quarter.
Lisa Milks, Owner - CGGA