Why Marketing Differently Matters to Your Business

Listen. Strategize. Execute.

It's what I do for my clients to improve your marketing reach and stop your marketing budget hemorrhaging.

The Back Pocket CMO provides the comprehensive strategy, the ethical and honest tactics, and a strong support system professionals need and want to effectively reach their target market and increase client engagement of their products and services.

I strive to redefine marketing for professionals in careers such as law, medicine, finance, education, and the arts bringing transparency, clear messaging, and authentic communication to relationship driven marketing experiences.

I provide a personal service experience while supporting my clients through the marketing, branding, and publicity/PR strategy processes to achieve and exceed their goals.

I work to make marketing enjoyable, purposeful, relatable, and engaging for my clients and their clients.

The Back Pocket CMO serves small and medium business owners, nonprofits, and professionals in a multitude of career fields who are ready to move their business, organization, or personal brand forward through a comprehensive marketing strategy and its execution.

I believe that business owners and law, medicine, finance, education, and arts professionals have the potential to make a tremendous impact on the lives of those living in the communities they serve.

The Back Pocket CMO's clients range from start-ups, solo and small firms, independent practices, financial institutions, galleries, non-profits, and other local and regional businesses to larger, more established, national organizations. I offer a wide range of services and strategies for each step of my client’s business growth journey.

I believe… 

• in goal driven strategies and execution.
• that one size and one way doesn’t fit all.
• that using templates ends up in misaligned messaging.
• in persistence and resilience over consistency and perfectionism.
• that marketing must reflect the unique nature of my client’s business.
• in integrated marketing communication and multi-faceted marketing strategy development: marketing, branding, and publicity/PR are interrelated and work together to create an impactful strategy for businesses today.

The Back Pocket CMO’s success is measured by my clients’ success.   

My goal is to reach 1,000 businesses and serve 50 clients by the end of 2024 through social media interactions, my services, and my programs.

My clients come to me to implement strategies that help them generate more revenue, increase profitability, and integrate the systems and support that allows them to concentrate on their zone of genius, revenue generating activities, and their clients.

1. I value your time, your client’s time, and your business acumen.
2. I help businesses and brands see what makes them unique and to find their ideal client base.
3. I approach every client with the sincerity and openness that you cannot get through a large or medium-sized marketing mill.
4. I create and implement marketing strategies that are practical, sensible, ethical, and sustainable.
5. I use integrated marketing communication (branding, marketing, and publicity/PR) and multi-faceted marketing strategy.
6. I genuinely care about and are dedicated to the goal achievement and the personal success of my clients and their businesses.
7. I am deliberate and determined in the creation of strategies that are tailor-made for each individual client’s needs and goals.
8. I remind clients that what we do today will have an impact on their business 3-6-9-12 months from now; patience and perseverance are the keys to marketing success.

At The Back Pocket CMO™, I believe, exemplify, and internalize the following values to ensure a well-rounded client experience.

I market ethically and honestly.

In a world where marketing is full of scarcity tactics, countdown timers, and strong-arming, I don’t do any of that, and I don't create marketing strategy and plans for our clients that incorporate those tactics. Period. 

I put relationships first.

Whether you hire me or not, at THe Back Pocket CMO™, if you’ve connected with me in any way, you’re part of the family, and I will treat you that way. I prioritize people over profits, valuing real relationships and diversity in my business.

I champion ownership.

I take 100% responsibility for our roles, our efforts, and our results. When something doesn’t work - I keep at it until together we figure it out.

I make our strategies uncomplicated, tactical, and sustainable.

I diligently pursue your vision and goals for your business or personal brand through strategic planning and execution. I help you work SMARTER, not harder, to earn your clients. 

I focus on excellence.

I expect excellence in all I do and produce for our clients. I aim to continually improve, knowing that progress is more important than perfection.