Marketing Help for Locally Owned, Small Business Owners and Service Providers
Listen. Strategize. Execute.
It's what I do for my clients to improve your marketing reach and stop your marketing budget hemorrhaging.
The Back Pocket CMO provides the comprehensive strategy, the ethical and honest tactics, and a strong support system professionals need and want to effectively reach their target market and increase client engagement of their products and services.
I strive to redefine marketing for professionals in careers such as law, medicine, finance, education, and the arts bringing transparency, clear messaging, and authentic communication to relationship driven marketing experiences.
I provide a personal service experience while supporting my clients through the marketing, branding, and publicity/PR strategy processes to achieve and exceed their goals.
I work to make marketing enjoyable, purposeful, relatable, and engaging for my clients and their clients.
The Back Pocket CMO serves small and medium business owners, nonprofits, and professionals in a multitude of career fields who are ready to move their business, organization, or personal brand forward through a comprehensive marketing strategy and its execution.
I believe that business owners and law, medicine, finance, education, and arts professionals have the potential to make a tremendous impact on the lives of those living in the communities they serve.
The Back Pocket CMO's clients range from start-ups, solo and small firms, independent practices, financial institutions, galleries, non-profits, and other local and regional businesses to larger, more established, national organizations. I offer a wide range of services and strategies for each step of my client’s business growth journey.
The Back Pocket CMO’s success is measured by my clients’ success.
My goal is to reach 1,000 businesses and serve 50 clients by the end of 2024 through social media interactions, my services, and my programs.
My clients come to me to implement strategies that help them generate more revenue, increase profitability, and integrate the systems and support that allows them to concentrate on their zone of genius, revenue generating activities, and their clients.
At The Back Pocket CMO™, I believe, exemplify, and internalize the following values to ensure a well-rounded client experience.
I market ethically and honestly.
In a world where marketing is full of scarcity tactics, countdown timers, and strong-arming, I don’t do any of that, and I don't create marketing strategy and plans for our clients that incorporate those tactics. Period.
I put relationships first.
Whether you hire me or not, at THe Back Pocket CMO™, if you’ve connected with me in any way, you’re part of the family, and I will treat you that way. I prioritize people over profits, valuing real relationships and diversity in my business.
I champion ownership.
I take 100% responsibility for our roles, our efforts, and our results. When something doesn’t work - I keep at it until together we figure it out.
I make our strategies uncomplicated, tactical, and sustainable.
I diligently pursue your vision and goals for your business or personal brand through strategic planning and execution. I help you work SMARTER, not harder, to earn your clients.
I focus on excellence.
I expect excellence in all I do and produce for our clients. I aim to continually improve, knowing that progress is more important than perfection.
The Back Pocket CMO, middle Georgia's boutique marketing agency, was established to provide quality marketing, branding, and publicity/PR just like the big marketing mills; however, I Market Differently than those big firms and agencies.
I understand that marketing your business is an investment in your future clients and your future business.
I provide the sound marketing strategy and ethical and honest tactics you need without cookie-cutter, template solutions. Your plans are created to reflect your unique brand and your ideal clients. Every. Time.
To help business owners, nonprofits, and professionals promote their business or personal brand through traditional and digital marketing, branding, and publicity/PR in order to positively impact their ideal clients and their community.
To be, and be known as, the premier integrated marketing communication agency for business owners, nonprofits, and professionals and their brands providing excellent value and high-quality strategy and execution solutions.
The Back Pocket CMO was founded on a radical concept: to Market Differently. I provide marketing solutions for business owners, nonprofits, professionals and their brands regardless of what stage of the business journey they find themselves.
Owner • Fractional CMO • Strategist
With roots in middle Georgia, Emily serves business owners and professionals in person and remotely depending on location.
Your brand strategy and marketing agency for:
There is no limit to the services customization that this marketing agency can provide your brand during the marketing strategy or brand development process. From logo design to brand strategy, The Back Pocket CMO is the resource you need.